TikTok Clubhouse

For the MSC Cruises sponsored F1 TikTok event, TCB Production executed a total takeover of “The Deck”— Ellis Island Casino’s rooftop bar. We transformed the existing venue into a fully immersive, branded environment, leaving no detail untouched.

To achieve the “TikTok Clubhouse” aesthetic, our team enveloped the space. We constructed several false walls to reshape the layout and provide clean surfaces, while every existing white wall was covered with a false facade or wrapped in black to serve as a canvas for high-impact F1 graphics. Our comprehensive vinyl work covered every surface, from the bar down to the elevator buttons, ensuring a seamless brand experience from the moment guests arrived.

Key features of this transformation included:

• Show-Stopping Entrance: We engineered and fabricated a massive custom entrance featuring a giant tire and LED-lit road, attached securely to the side entrance of Ellis Island to set the tone immediately.
• Interactive Photo Ops: We built engaging photo moments, including a custom wall featuring interactive tires that guests could turn, alongside other graphic-heavy backdrops.
• Custom Fabrication: Beyond the decor, we built false walls to alter the space, along with custom cabinetry and bars to match the event’s sleek, high-energy theme.
• Complete Transformation: We handled the design support, engineering, fabrication, vinyl printing, and installation required to completely mask the original venue and replace it with the client’s vision.

From the initial engineering of the giant entrance to the final dismantle, TCB Production delivered a turnkey solution that turned a rooftop bar into an exclusive F1 destination.